,,I studied fashion design at the University of West Bohemia in the Czech Republic. During creating the fashion collection for my bachelor’s degree, I worked with a synthetic material. Until then my classmates naturally worked with it every day and used it in their designs of fashion accessories. For the first time when applying the synthetics to textiles, I accidentally soiled my own clothes. I didn’t think it was important, so I continued to wear them. And what happened? When I started working with this synthetic material again three months later, within 16 hours my whole face got completely swollen, red and itchy. We immediately ran to the emergency room. They gave me an antidote to reduce the level of histamine. That’s a hormone that increases in our body when it undergoes an allergic reaction. I received intramuscular injections every day and it took me about three weeks to heal completely. That’s why I decided to start studying into depth how textile materials and other components are made and especially what are they made of.’’
Mgr. art. Sona Vidiecanova
– designer and founder of brand Créeme